CONSCIOUS BEAUTY
Respect for you and for the planet
GOOD FOR YOU
Our Ingredient Credo
We formulate without addition of any ingredients that are:
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Carcinogenic, mutagenic, reproductive toxins, or endocrine disruptors as classified by EU cosmetic regulations
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Banned or restricted under EU regulations
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On National Eczema Association "avoid" and "not-allowed" list
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Comedogenic
SAFE INGREDIENTS
TESTED FORMULAS
TRANSPARENCY
Our products and ingredients are never tested on animals.
CRUELTY FREE
VEGAN
RESPECT FOR ANIMALS
We select botanical ingredients certified by Fair Trade Certified™, Fair For Life, NATRUE, or Union for Ethical Biotrade. At least 10% of ingredients in each formula are upcycled from the food industry.
Our select lab–made ingredients are produced via innovative processes that conserve resources, such as land, energy, water, or utilize renewable resources.
ETHICAL INGREDIENT SOURCING
RECYCLABLE PACKAGING
SKINIMALISM
LIMITED BATCHES
RESPECT FOR THE PLANET
RESPONSIBLY SOURCED
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Passionfruit Oil – Upcycled from food industry, Union for Ethical Biotrade certified
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Jojoba Oil – Fair for Life certified, sourced from a wild shrub that supports desertification control
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Isoamyl Laurate – Produced using renewable energy, drastically lowering carbon footprint vs. conventional production
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Bisabolol – Made via fermentation using 100% bio–based carbon
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Dimethyl Isosorbide – Sustainably derived from renewable corn
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Bakuchiol – NATRUE certified Squalane – Fermentation–derived from renewable sugarcane