CONSCIOUS BEAUTY

Good for you and good for the planet

GOOD FOR YOU

We never use ingredients that are:

Carcinogenic, mutagenic, reproductive toxins, or endocrine disruptors
Known allergens or sensitizers
Banned or restricted under EU regulations (over 1,800 substances)
On National Eczema Association "avoid" and "not-allowed" list
Comedogenic

Diverse women lying next to each other on the floor

SAFE INGREDIENTS

TESTED FORMULAS

ETHICAL LABELING

Our products and ingredients are never tested on animals.

CRUELTY FREE

VEGAN

RESPECT FOR ANIMALS

Our botanical ingredients are certified by Fair Trade CertifiedTM, Fair For Life, NATRUE, or Union for Ethical Biotrade. Some of them are also upcycled (sourced from food waste) or sourced from wild–grown plants.

Our lab–made ingredients are produced via innovative processes that conserve resources (such as land, energy, or water) or utilize renewable resources or energy.